Comfort-performance socks maker Bombas was founded in with a mission. It did not hurt that Bombas also happened to make a great product. Now, after switching to Shopify Plus, Bombas has enjoyed:.
Unfortunately, what should have been its brightest moment that year turned into one of the darkest. Not just once when the episode premiered, but a second time when the episode re-ran. On top of that, Bombas began paying thousands of dollars each month in server maintenance fees to stave off future crashes.
Bombas CEO: We could easily be a billion-dollar brand in the next 5 years
The bigger the buggy we built, the more horses we needed, and the more expensive it got just to keep from crashing. With Shopify Plus, Bombas found that scaling is seamless.
Perhaps more important than anything, for a company that had been burned so precipitously by downtime, was stability. Bombas would use the rush of its first post-migration BFCM as a stress-test.
From an infrastructure standpoint, Shopify Plus has our back. As an IT function, that allows us to really focus on the things that we do best. Its site never crashed. The platform suffered no glitches. It all seemed so The customer experience was better, but so was the business experience for Bombas. Even with data migration and replatforming costs, Bombas saw positive investment return almost immediately.
Shopify Plus has also enabled Bombas to expand its business. Since migrating, growth has surged. Bombas stands for more than its balance sheet, and for a brand with a company mission as tied to its business as Bombas, having to think less about site crashes and more about the impact it can have on the world was a welcome reprieve.
Please send us an email at plus shopify. By submitting this form, you agree to receive promotional messages from Shopify about its products and services. You can unsubscribe at any time by clicking on the link at the bottom of our emails. Previous platform Magento. Bombas needed a reliable solution. It needed a site that would be there when it mattered most. David Heath Co-Founder, Bombas. Solution Bombas turned to Shopify Plus to support its long-term growth. Grow your business on the platform designed to handle more of everything.
Help us customize your pricing. Full name. Business email. Business phone. Website URL. Annual revenue volume Select one Unknown Up to 1 million dollars 1 to 30 million dollars 30 to million dollars Over million dollars.I was frustrated by wearing ankle socks that will not stay up.
Cheap socks walk with shoes. I gave Bombas a try. I bought 12 pair of what I thought were premium socks. The plus side is that they came in refreshing colors and design. The bad side is they walked worse than the cheap brand that I had been wearing.
The socks were not ubiform in size either. Maybe half of my dozen had any recognizable support on the arch. I could have bought three dozen of my cheaper socks and given them to my local homeless shelter and everybody would have been better off. Except for Bombas, that is. I absolutely love my Bombas socks. I have 2 sets of the women's merino tri-block calf socks and two sets of the gripper socks. I wear the merino wool socks when I go for outdoor walks and my feet are always toasty warm inside my hiking boots.
I took one star off because the merino wool socks attract lint in the dryer. So they don't look as attractive as they did when they were new, but I still love them. I bought the gripper socks to use for yoga but they're not great yoga socks. I love to wear them around the house, though, to keep from slipping on my wood floors. I will definitely continue to buy Bombas socks!
How Bombas Socks Survived the ‘Shark Tank’
I bought three pairs of the merino wool mid-calf socks two years ago. I have only worn them in the wintertime a total of about 15 months since I purchased them The last two socks of the three pairs now have holes in them.
It was the only pair I had left this winter. All of the others wore out either the first winter or last year. I am a petite woman and haven't done anything unusual in terms of wear and tear, etc. These socks did not wear nearly as well as other socks with similar fabric composition in my experience. The Bombas are quite costly, and to me, the wear profile is not satisfactory, at least for this particular model.
I have given this review a 3, because I really like these socks, so in terms of comfort, they are my favorites. I just bought my 1st pair of ankle socks last week.We provide more than 20, international store profiles with detailed revenue information by category and country.
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Enterprise Access. All functions of the Corporate Access Companywide license Individual database extracts Additional analyst hours different packages possible.When Bombas co-founders David Heath and Randy Goldberg first worked together, at another startup, they got a lesson in how not to run a company.
As employees, they always felt there was a lack of transparency. Policies, procedures, and organizational structure were not explained to them.
The financials were a mystery. The health care plan was so unhealthy that Heath had to use vacation time to have surgery after he broke his leg.
When they decided to start a business together, "Randy and I said, 'We will never make people feel that way,' " says Heath. Bombas is a mission-driven company that gives away a pair of socks to someone in need for every pair it sells. Last year, it donated 10 million pairs of socks. It has extended the giveaway to a T-shirt line.
Bombas has been profitable since its third year.
Even more telling: Since its founding, only three people have left the company, an extremely low rate. And none to a competitor, or to any startup. The co-founders have made leaving difficult from the beginning, offering unlimited vacation, unlimited remote work, and unlimited sick time--feel free to break your leg. They've also gotten creative, devising a "situational fund" to help employees meet additional or unexpected needs.
Heath knows, for example, that some of his staff are supporting other family members. If one of those staffers got a week off, the last thing that person would do is spend a few thousand dollars on a vacation. So Bombas would give them the money to go away for a week. Another example: emergencies.
In Decemberafter an apartment fire ruined many of designer Katie Peaslee's belongings, Bombas gave her enough money to get back on her feet. The employee hadn't saved much money when a beloved aunt died.
When word reached Heath that the employee couldn't afford a last-minute plane ticket to attend the funeral, Bombas paid. Beyond these gestures is a robust benefits package: a generous k match and fully paid health insurance. Better yet, every employee gets equity. Bombas uses benchmarks to set salaries at the 65th to 85th percentile over what people are paid for similar work.
And although the offices are airy, open, and welcoming, the company's new space will have modern amenities, such as showers, a meditation room, and a mothers' room. None had enough equity to claim a board seat.People are asking really thoughtful and soft questions.
Heath is the cofounder, along with Randy Goldberg, of sock company Bombas. Like most interactions in the tank, the back-and-forth between Goldberg, Heath, and the sharks back in was intense — notably more so than your typical investor meeting.
And I think reality will strike because you guys are still sock cockroaches. Instead, the founders are straight-faced and Heath says, "You could have said that to the guy who started Under Armour, too. The Bombas founders were similarly tickled when the TV promotion for that episode of "Shark Tank" came out. But Goldberg told me that moment really happened before the Bombas founders delivered their pitch, when they had to stand under the hot lights for 30 seconds.
Account icon An icon in the shape of a person's head and shoulders. It often indicates a user profile. Login Subscribe. My Account. World globe An icon of the world globe, indicating different international options. Shana Lebowitz. This story is available exclusively on Business Insider Prime. Join BI Prime and start reading now. The founders of sock company Bombas appeared on " Shark Tank " in The founders said they didn't take the investors' insults personally because they knew it was all in the name of good TV.As a soft morning light filtered in behind him, David Heath sat perched on a stool inside his office on E.
He was gesturing now, his hands beginning to animate his speech. You could forgive Heath for being excited.How Bombas Gives Back
Listing the bona fides of Bombas, the premium comfort-performance sock maker Heath co-founded inwasn't to boast. It was about providing a frame of reference for how different things could have been …. But there was also no other way to look at it. There was once a time, not long ago, when mainstream press and major shopping events had brought this company to the brink.
Automate your best ever Black Friday Cyber Monday. Our exclusive new guide highlights a host of brands and can help you …. Five years ago, Bombas was founded on a set of ideals. They were lofty ambitions rooted in goodness, born from a social-media post, Heath scrolled upon that reported socks were the most requested item for donation at homeless shelters across the country.
The idea caught on. As a direct-to-consumer company, all of this meant Bombas needed an ecommerce solution that could handle its rapid rise. The company sank serious resources into its existing platform, ponying up thousands of dollars in costly retrofits and server maintenance fees to prevent its site from crashing.
And yet down and down it went. Would-be customers had no choice but to leave carts abandoned. Less measurable was the impact the crash had on customers that Bombas could not be sure would ever return. Enough was enough. In short order, Bombas migrated to Shopify Plus, which immediately began to save the company six figures per year in operational costs.
What was much more to the company was the newfound security and stability it had discovered. As an IT function, that allows us to really focus on the things that we do best. It required a solution that could handle not only its seismic organic growth but also the traffic spikes that came anytime its Shark Tank episode re-aired, or when the company was featured on network television.
The two are inextricably linked, its entrepreneurship augmented by its philanthropy, its philanthropy buoyed by its entrepreneurship. Heath had to himself a thought. In this there was an opportunity for Bombas to help. The company has been working all year to ensure its logistics and operations are running on all cylinders.
A warehouse switch came early in New staff has been added in customer service. Its website is updated and upgraded often.
Black Friday Scalability Allowed Bombas to Hit $50M in Annual Sales & Grow 300%
The company never has to worry about its backend. It has an ecommerce platform that is always up, always operational, always scaling in the directions that continue to grow this company. Get your hands dirty; get as close to it as possible. Get started.
Jason Buckland is a content marketing manager at Shopify Plus. Create your store. Solutions Online store International ecommerce Multi-channel ecommerce Ecommerce automation Headless commerce Campaigns and flash sales Retail and point of sale Wholesale B2B ecommerce. Services Ecommerce migration Merchant success.
Industries Beauty and cosmetics Consumer electronics Fashion and apparel Food and beverage Home furnishing.For many, socks may seem like an insignificant wardrobe staple.
But for David Heath and Randy Goldberg, founders of buzzy sock start-up Bombas, socks are not only big business, they are helping make people's lives a little bit better. Founded in and backed by "Shark Tank" star Daymond John "I'm really happy to be part of what they're doing," John tells CNBC Make ItBombas is often referred to as the "Toms" or "Warby Parker" of socks for its socially conscious business model: For every pair of socks sold, Bombas donates a pair to the homeless.
In fact, the charitable aspect of the business isn't just an afterthought, it's what sparked the idea for the company in the first place. InHeath stumbled upon a Facebook post that said socks were the most requested clothing item at homeless shelters. The statistic gnawed at him. At the time, Heath was working with Goldberg at a media start-up, so he told his friend what he'd learned.
Inspired by the boom of other buy-one, give-one companiesthey thought maybe they could replicate a similar business with socks. I'm not sure anybody ever has. But we got obsessed with socks," says Goldberg, now 40 and Bombas' chief brand officer. And there were ideas and features that we started to notice that we could improve upon, and we just set out on a To begin constructing the perfect pair of socks, the duo worked with manufacturers around the world, testing existing socks then sampling their own versions and giving them to friends to test.
It was a challenging time, since they were still working their full-time jobs while hustling on Bombas at night and on weekends from home and at coffee shops. Friends and family were interested in giving them seed money, but Heath says they chose to bootstrap the research. They believed if they could just get the product out there, it would be a hit. After all the testing, Heath says they decided to make seven material improvements with Bombas socks for better comfort, including using high-quality cotton and merino wool, reengineering the toe seam, creating a "honeycomb" arch support to hug the middle of the foot and using an improved stitching technique on the heel to grip the foot.
Additionally, Bombas calf socks were created so they don't slide down or leave marks on the leg, and for its ankle socks, there's a cloth blister tab to avoid rubbing. The toe seam improvement was actually inspired by Heath's own embattled history with socks. He has ADHD and as a kid, suffered from hyper-sensitivity issues, so finding a comfortable pair of socks was something he struggled with. Whether I was in class or playing sports, I just couldn't let it go.
So, in a weird way, starting this company kind of fulfilled somewhat of a childhood problem that I solved. Inthe co-founders quit their day jobs and launched a crowdfunding campaign on IndieGoGo that spring and summer. With the capital, they officially launched the business that October.
They're laser-focused," John says. They've also taught me about the value of when a consumer feels that you have a social cause that is really amazing and they believe in you, how they will support you.